Facebook Paid Advertising for the Cosmetic Surgery Industry
Facebook is a huge platform for advertising your business with millions of adverts displayed every year. Not only are the people who are clicking on your adverts already engaged but the clicks themselves are cheap. Much more so than Google Adwords and other search engine PPC advertising platforms.
Paying for clicks and likes is an effective way of building your Facebook page or getting traffic to your website.
How Does this Fit into the Cosmetic Surgery Industry
The cosmetic industry is quite competitive with many clinics battling it out for client’s business and money. However, most clinics don’t know how to use Facebook, or its advertising platform, effectively.
Post boosting is one of the cheapest forms of advertising on . This consists of paying for an already exisiting post to be shown on relevant users news feeds. How cheap actually is it? Well, one surgery clinic reported a 3,300% in views for as little as $5 which is ridiculously cheap for that amount of people reached. This larger amount of views leads to more traffic to your website which can then be converted into sales.
Dedicate at least 20% of your Facebook advertising budget towards boosted posts as this often leads to more engagement and likes on your page.
Offer value in your Facebook posts by posting up your website links containing detailed blog posts and other useful information on procedures. These are less salesy than straight offers and slowly entices people to book a consultation at your clinic.
A cool idea which I like is the use of a Google Hangout for a Q&A session with a surgeon. This can be advertised in the usual way using Facebook. You could also give away a free eBook containing useful information unique to your company so competitors can’t copy it.
Use Real Pictures in Your Posts
Don’t use stock images of perfect looking models in your Facebook updates, this can put people off as it gives an unrealistic impression especially after airbrushing.
Normal customer images are the best as this is what people are already sharing on Facebook. Spend a bit of time on your photos and don’t upload anything which is blurry or of low quality.
Setting up an Advert
There are many setting in the Facebook advertising platform which can be a little overwhelming when you first encounter it.
The first thing I will say is don’t go too broad with audience targeting. There is no point in targeting the whole country for cosmetic surgery because this will cost a decent amount of money and will bring in clients which are too far away.
Target your local area using a mile radius which is suitable for you. Also target people with interests similar to cosmetic surgery such as fitness and fashion.
Overall, using Facebook advertising can be a cost effective way of advertising your business on the Internet without spending too much money or time. Thanks for reading my blog post, I hope you have found it useful and can now take action with Facebook paid advertising.
